MaxSports

Pro Rad Skate, Bike, In-line, Rock Wall, Motocross Freestyle and High Adrenaline

The month of May 2006 went into Extreme Sports History as the startup of the most extreme project ever launched in the country.

Throughout the month of May, the Ibirapuera Gymnasium in São Paulo, with a capacity for up to 10,000 people, became the center stage for PRO RAD, an extreme action sports festival showcasing the most spectacular feats in Skate, BMX Vert, In-line, Rock Wall, and Motocross Freestyle, featuring the top Brazilian athletes, as well as international guests, in each sport discipline.

Rede Globo TV network and SporTV channel televised live the dazzling tricks and maneuvers of the most extreme games on wheels ever, offering the publicity market an excellent opportunity to be a part of this party with great visibility, both on the small screen and in Merchandising Properties on the competition ramps and tracks.

Extreme action sports games attract youngsters across the globe with their high adrenaline and high-speed maneuvers, which reflect the daily lives of thousands of young consumers who are constantly seeking new experiences, high levels of energy, and products that fit the fast pace of living of today's youth.

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